The best way to do this and be successful is to offer all-inclusive pricing which provide a stress free way for clients to enjoy their trip knowing that they can for all intents and purposes leave their wallets at home. Porter Five Forces Analysis The supplier power is minimal, the business is service based and is vertically integrated.
What do you advise Coral Divers to do? Our recommendation would be for Greywell to focus on family diving. New hotels and resorts are popping up all over the world. The costs incurred by turning Coral Divers into a family safe and friendly resort could be viable once costs are cut and packaging prices are re-evaluated and raised.
If Greywell was to choose a low-cost strategy it would mean that he would have to look at the operations and reduce staff, and maybe reduce the amount of inventory. Sustainable Competitive Advantage Tests: The Diving Bell and the Butterfly.
Staff will need to be trained to handle children. All numbers and calculations used below can be found in Appendix 3. With the help of Rascals, Greywell could provide all-inclusive packages at a much higher rate than he was receiving for accommodations and diving alone.
While Greywell has a number of renovated villas, it needs to focus on the ones that require some work.
Therefore, it follows that another implication of scuba diving being in its mature phase is that to compete with other businesses, Coral Divers needs to position itself accurately to appeal to the demands and preferences of those repeat customer. An opportunity to decrease the amount paid in wages to staff would be if Greywell re-evaluated his own salary.
The leverage of the company increased significantly higher than industry standards Their infrastructure is mostly outdated, with the exception of 4 of the cottages that were renovated. All of these changes have given opportunities for Greywell to build upon.
At present, there are 3 boats and 4 scuba instructors who take out groups of out at one time. Coral Divers is experiencing declining revenues and unprofitability for the past three years. Greywell can also increase his income reliability by offering all inclusive packages which benefits both him and his customer base.
They may opt for vacations that are more local and therefore also cost less. The cost for Greywell to start all over would greatly outweigh first best option which is to position his resort as a family friendly and safe vacation spot.
Rascals, a reputable travel agency has offered their services in a type of symbiotic style relationship that would benefit both parties. A last consideration is environmental degradation. There are also natural underwater dive spots which are ideal for tourists looking for reef or drop off dives.
Over the past three years revenues have declined and Greywell With these considerations, the threat of substitution is relatively high.
Pros Advantages to this include gaining a higher market share, thus a higher capacity during both high and low seasons. One less scuba instructor would mean that the wage could be deferred to the new staff needed. The long term goal for Coral Divers is a modest profit for Greywell and his family, the short term objectives need to address the industry and create a firm strategy to guide the company in that direction.Read this Business Case Study and over 88, other research documents.
Coral Divers Resort Case Study.
Weakness вЂ“ 1. No Capital 2. Loss of Profit 3. Competition Core Problem Coral Divers Resort is facing increasing competition, /5(1). An essay or paper on CORAL DIVERS RESORT: A Case Analysis.
Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell.
Essay about Coral Divers Resort Case Study Words | 3 Pages Problem: Coral Divers Resort is a safe and knowledgeable scuba diving resort with a beach front location.
Coral Divers Resort – A Case Study.
Coral Divers Resort is one of four resorts on the island of New Providence in the Bahamas. The Essay on Coral Divers Greywell Resort Diving Coral Divers Resort is a safe and knowledgeable scuba diving resort with a beach front location.
Over the past three years revenues have declined and Greywell. Coral Divers Resort (CDR) is looking to differentiate itself from other resorts in the New Providence, Bahamas region. The company is looking for opportunities in the diving industry to find a unique niche and gain a competitive edge that will lead to an increase its revenues.
ADMS N: Management Policy Part I Coral Divers Resort: Case Analysis Synopsis Coral Divers Resort (CDR) is a small, but well-regarded, diving resort in New Providence Island in the Bahamas.
It is owned by Jonathon Greywell, who work full-time at the resort and is a .Download