Introduction In this module, you explored a number of issues relating to internal stakeholders and internal forces in organizations. Pharmaceutical companies should not appoint former politicians to their staff. During production process, there were serious safety concerns raised by a number of studies, which Merck failed to consider and thus contributed to its unethical behavior.
However, a corporate ethical decision also involves an economic perspective. When studies became public of Vioxx users being twice as susceptible to heart attacks, the president of Merck Research Lab, Dr.
When the early stages of research and development showed that Vioxx had an increased potential for cardiovascular events, more extensive research should have been done to determine why there was an increased potential for cardiovascular events.
You will examine forces and factors influencing decision making, as well as various stakeholder perspectives. Merck should have considered what could have been potentially happened and the medication should have been changed in order to minimize the harmful side effects.
Other drugs such as Advil suppressed both enzymes which is why some users had stomach irritation. What should or could Merck have done differently, if anything? Merck Research showed that during the development stage, scientists were worried with cardiovascular risks, VIGOR was a study completed in after the drug was on the market that found that the Vioxx group had nearly five times as many heart attacks.
The evidence that there is a problem is the fact that the company had to pull the drug from the market and that the Justice Department opened a criminal investigation against Merck.
Instructions click here for more information on this paper Restaurants at the end of Chapter 17, and answer the following two questions. Notably, giving false information in marketing communication can damage consumer trust in a firm.
It also exaggerates the efficiency of such drugs Charles, Salmon, and Paek During the next few days of this recommendation, Peter Kim meet with several doctors and recommended that Vioxx be removed from the market.
Direct to consumer advertising raises key ethical issues such as increased costs, safety, and intrusion in the doctor to patient relationship. Vioxx is a selective COX-2 inhibitor that was created for pain and inflammation but unlike other drugs it had a COX-2 enzyme as well that protects the stomach lining from damage such ulcers.
They should also minimize the influence of politics when making healthcare decisions. It usually involves inadequate dissemination of information regarding risks associated with prescription drugs. There were several developments during the Vioxx testing and there were several issues regarding the safety of the drugs that heart attacks resulted from the medication.
What is the best way for society to protect consumers of prescription medicines? During the time that the FDA approved this drug, the approval time was shortened and the drug was approved by the FDA before all studies were completed.
There were scientists that were involved in product development and testing that knew that there were serious health risks that could be side effects of the medication such as cardiovascular complications. Many doctors expressed their concerns regarding the use of direct-to-consumer marketing strategy suggesting that it created an impression that all drugs are safe, which in reality is never the case.
In the case of Vioxx, this was the case for DTC advertising. Journal of Advertising Consumers of drugs advertised in this manner fail to be served with information regarding potential misuse of drug and appropriate use.
An Empirical Examination of U. Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx? Consumers would request this medication, making doctors feel obliged to prescribe from the commercials they saw on television and in magazines.
You should demonstrate your ability to incorporate and integrate your learning from all aspects of this Module. Section 5 From an ethical and legal dimension, recall was an act of corporate social responsibility.
Besides, a fifth of them suggested that they were pressured to recommend approval or approve a drug even when they held doubts regarding its efficacy, safety, or quality. Section 4 Another aspect of acting in a social responsible manner requires a business to respect legal requirements.
Vioxx quickly became a blockbuster drug for Merck and in its peak init generated 2. Several other researches conducted later on confirmed that cardiovascular risk was a major issue in the use of Vioxx, but the company downplayed these results. Lying is a major issue in marketing communication that can generate ethical issues.
On one hand, the company may be considered to have complied with the laws since before any prescription drug is taken to market the FDA is mandated to ensure that the producing company satisfactorily demonstrates the efficacy and safety of the drug.
Alise Reicin noted that cardiovascular risk was a great concern in development of Vioxx. Vioxx was the ninth drug taken off the market in seven years. The FDA was contacted and the drug was removed.Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx?
Why or why not? In your answer, please address the company’s drug development and testing, marketing, and advertising, relationships with government regulators and policymakers, and handling of the recall? (10 marks) Merck acted inside the law and spent years of research and testing, I think the acted responsible for the company because they did all they had to do, they did not broke any legal rule; however, I think they do not acted in a responsible manner with customers.
Consumers have the right to be protected%(6). Overall, I believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx.
According to Gilmartin (), “After analyzing the data further and consulting with outside experts, the Merck scientists recommended that we. Section 4: Do you believe that Merck acted in a socially responsible manner with regard to Vioxx in its relationships with government policy makers and regulators?
Explain why and/or why not. Explain why and/or why not. Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx?
Why or why not? In your answer please address the company’s drug development and testing, marketing and advertisement, relationships with government regulators and policymakers, and handling of the recall.
Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx? Why or why not? In your answer, please address the company’s drug development and testing, marketing and advertising, relationships with government regulators and policymakers, and handling of the recall.Download